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Are you planning to launch an online marketing campaign? If so, social media should be your priority. As you know, socialness is the first criterion for success in any market. For your sales messages to have an impact, they must influence the individual’s feelings. Also, considering humans are social beings, the only way to have a way in them is using the same approach.

You are now aware of the essentiality of social media in your business. However, many social media platforms are popping up each day. Hence, it might be confusing to know the best for your business. To help you out, here are the top three social platforms that you should focus on in your social media marketing in 2018 and beyond:


Are you on Facebook? After appearing on Google, the next crucial place where you should aim at creating an impact is on the Facebook platform. As the second largest online market, Facebook has been focusing on making itself a suitable place for business. Some of the strategies include the ability to create chatbots and pages. These aspects are helping businesses to keep in touch with their customers.

Also, if you do not have the cash to pay for online store expenses, Facebook pages have an option for opening an online shop. Furthermore, you can advertise your business at an affordable rate. The good thing about this platforms offer is their customer targeting optimization. Here, you can set your ads to reach only those customers desiring your services or products. So, it’s like meeting one-on-one with your customers.


If you know of hashtags, Twitter is the most effective place to use them. Unlike Facebook, this platform is designed for business. Here, you can post links to your blogs, product pages, and online store. To make a forward leg in this platform, you need to do your homework on the trending hashtags in your niche. This will make it easier for the customers to reach you and probably make a purchase. Remember, Twitter is the second place on Facebook. So, if you do not make a crack on Facebook, you can try your luck here.


Maybe you are wondering whether YouTube is a social media platform. The answer is yes, it is one of these platforms. YouTube favors video content, unlike other sites. It is also the largest video platform. To make your video content to go viral, this is the place to post it.

And these are the top social media places to enhance your online marketing.